Privacy Notice

Date this privacy notice was last updated: May 2018

Your personal data is data which, by itself or in conjunction with other data available to us, can be used to identify you.  Show Business Interiors Ltd, is the data controller, which means that we will determine the purposes for processing your personal data and the manner in which processing is carried out.  This Privacy Notice describes how we will collect, share and retain your personal data.

If you have any queries on how we use your personal data or want to exercise any of your rights under the General Data Protection Regulation (GDPR), you may contact our Data Protection Representatives by writing to Show Business Interiors, Unit 1 Millbuck Way, Sandbach, or by dialling 01270 527600

Show Business Interiors Ltd is registered as a data controller with the Information Commissioner’s Office.  Our registration number is ZA303083.

Links to other websites 

We may provide you with links to websites which are not under the control of Show Business Interiors Ltd.  The links provided are solely for your convenience and do not represent any endorsement or recommendation by Show Business Interiors Ltd.  We accept no responsibility or liability for the contents of these websites or for any loss arising from any contract entered into with any of these websites.

The types of personal data we collect and use

• Identity Data includes first name, maiden name, last name, username or similar identifier, title, date of birth and gender.
• Contact Data includes billing address, correspondence address, email address and telephone numbers, company address and job title.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data includes your interests, preferences, feedback and survey responses.
• Usage Data includes information about how you use our website, products and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

How we collect the data

• Direct interaction. You may give us your personal data by filling in forms on our website, taking part in market research such as surveys or questionnaires, attending worksite, presentations, trade shows or promotional events etc. or by corresponding with us by post, phone, email, social media or otherwise.

• Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies

• Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:

Monitoring of communications

Subject to applicable laws, we may record and monitor any calls, emails, text messages, social media messages and any other communications that you make or send to us.  We do this for regulatory compliance, quality control and staff training, crime prevention and detection, and when you need to see a record of what has been said. 

The legal basis and purposes for using your personal data

We will process your personal data:

1.    To perform any contract that you are a party to, e.g.:
a)    To decide whether to enter into the contract;
b)    To manage and perform the contract;
c)    To update your records; and
d)    To contact you about your contract with us, including to trace your whereabouts in order to recover a debt.
2.    For our own legitimate interests, e.g.:
a)    For good governance, accounting, managing and auditing of our business operations;
b)    To search credit reference agencies;
c)    To record and monitor any calls, emails, text messages, social media messages and any other communications that you make or send to us, and;
d)    In the case of business contacts, to send you marketing messages and information on our products and services. You are free to object to this at any time.  You can do this by contacting our Data Protection Representatives.
3.    To comply with a legal obligation, e.g.:
a)    When you exercise any of your rights under data protection legislation;
b)    For compliance with legal and regulatory requirements;
c)    For the establishment and defence of legal rights;
d)    For activities related to the prevention, detection and investigation of crime;
e)    To verify your identity, make credit, fraud prevention and anti-money laundering checks;

4.    Upon receipt of your consent, e.g.
a)    When we process any special categories of personal data about you at your request, such as your racial or ethnic origin, political opinions, and religious beliefs;

You are free to withdraw your consent at any time. 

Sharing your personal data

Subject to applicable data protection laws, we may share your personal data with:

We may also disclose your personal data, in the event that we sell any business or assets, to the prospective buyer of such business or assets as part of a necessary due diligence exercise.  In addition, if Show Business Interiors or substantially all of its assets are acquired by a third party, the personal data held by us about you will be one of the transferred assets and we may disclose your personal data to that third party.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

Data storage & international transfers

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the European General Data protection Regulation 2018

We may transfer your data outside of the UK and the European Economic Area. 

Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar or improved degree of security of data by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; or

Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or

Where we use providers based in the United States, we may transfer data to them if they are part of the EU-US Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

Your marketing preferences

In the case of business-to-business contacts, we will use your address, phone numbers, social media profile and email address to contact you according to your preferences.  You can change your preferences at any time by contacting our Data Protection Representatives.  

If you don’t want information about other products and services, and you haven’t told us this before, you can let us know by contacting our Data Protection Representatives.

We may collect information how you interact with our html email marketing campaigns:

The types of ‘cookies’ we may use:

Web beacons

A web beacon is a tiny, invisible image placed within an email message that tells us whether you have opened an email, how often you have opened it, how you interacted with the email (such as the time you spent reading the email), which email software and web browser you used, which device you used and your IP address. We also use web beacons to help us display emails in the best format for your device.

Link tracking

Our emails contain a number of hyperlinks, each of which has a unique tag. When you click on one of these links you will be automatically redirected to the server of our mailing company which logs the click. From there you will be redirected to the relevant page on our website. This process enables us to understand who has clicked through from an email to visit our website.


Our process for delivering emails may cause cookies to be set, when you download images or when you click on a link.

Making choices about cookies

If you do not wish to accept cookies from any one of our emails, simply close the email before downloading any images or clicking on any links. You can also set your browser to restrict cookies or to reject them entirely. These settings will apply to all cookies whether included on websites or in emails.

In some instances, depending on your email or browser settings, cookies in an email may be automatically accepted (for example, when you've added an email address to your address book or safe senders list). Please refer to your email browser or device instructions for more information on this.

The retention of your data

We will retain your personal data for the following reasons:

Your rights under data protection legislation

Your rights under GDPR are as follows:

Making a complaint

You also have the right to complain to the Information Commissioner’s Office.  It has enforcement powers and can investigate compliance with data protection laws.  More information about the Information Commissioner’s Office can be found on their website - or their helpline number 0303 123 1113.

Data anonymisation and aggregation

Your personal data may be converted into statistical or aggregated data which means that you cannot be identified.  This anonymised data will then be used to produce statistical reports and may be shared and used in all the ways described in this Policy.

Website Cookies

A cookie is a small text file, which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a "device") browser from a website's computer and is stored on your device's hard drive. There are various types of cookies which perform different functions, such as remembering the information you provide in your application for credit or recording your browsing habits. The information recorded by the cookie is retrieved on the user's next visit to the site and thereby avoids having to ask for the specific information each time you visit.

On our site, cookies record information about your online preferences, remember information about you when you visit our site and compile statistical reports on website activity. Cookies cannot harm your computer as they cannot carry viruses or install malware or collect personal information from your computer.  

Most web browsers will accept cookies, but if you would rather that we did not collect data in this way you can choose to accept all or some or reject cookies in your browser's privacy settings.  Further information on deleting or controlling cookies is available at . Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.  

Information supplied by cookies can help us to analyse the profile of our visitors and help us to provide you with a better user experience.

Changes to our privacy policy

Any changes we may make to our Privacy Policy in the future will be posted on our website and, where appropriate, notified to you by e-mail or post.